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Aggression, Consumer behaviour and gender
Cognitive Approach
Aggression
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Created by
Ella Harrod
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Cards (6)
What concepts explain aggression?
Priming
Schemas and scrips
HAB - Hostile Attribution Bias
How does priming explain aggressive behaviour?
See aggressive
prime
-
TV
or
environment
Later see something
linked
to the
prime
Behave
aggressively
How do scripts and schemas explain aggression?
They are formed from spending time in an
aggressive
environment - this causes us to create a
schema
about that
place
cue
linked to aggression
activates
schema
Causes us to act
aggressive
How does HAB explain aggression?
HAB - thinking someone's
behaviour
is
aggressive
when its neutral
Someone may
accidentally
bump
into you and you think its
deliberate
so you act
aggressively
What are the strengths?
Research evidence - Men listen to
music
with
derogatory
lyrics towards
women
were more
aggressive
towards women
Reduce
aggression
- prisoners change
HAB
to neutral so they
don't
think
someone's
behaviour
is always
aggressive
What are the weaknesses?
not a direct link -
aggressive
schemas maybe created through being
aggressive
first not experiencing an aggressive
environment