Permanent dipoles can induce dipoles in non-polar molecules by pulling / pushing the electrons across the other molecule
As electron density fluctuates at all times, if the electron density ever becomes unsymmetrical, an instantaneous dipole will be generated
The end where the electron density increases will have a δ - charge
The δ+ will attract electrons from another molecule, and the δ- will repel electrons from another molecule, moving the electron density, creating an induced dipole in the other molecule
The induced dipole will always be aligned so the interaction with the instantaneous dipole is favourable
London forces are the weakest type of Van der Waals forces, but the attractive force is stronger with more electrons
All molecules (polar and non-polar) will experience instantaneous dipoles caused by the movement of electrons