Social Influence causing Social Change

• What is social change?

  Adoption of a new attitude by society
• What is social influence?

  Change in behavior and attitudes by individuals
• What are the six stages to minority groups causing social change?

  1. Draw attention
  2. Be consistent
  3. Deeper processing
  4. Augmentation
  5. Snowballing
  6. Cryptomnesia
• What is the first stage of causing social change?

  Draw attention
• What does the "draw attention" stage involve?

  Getting people aware of your issue
• What is an example of the "draw attention" stage?

  Protests and marches
• What is the second stage of causing social change?

  Be consistent
• What does the "be consistent" stage entail?

  Conducting actions frequently without change
• What is the third stage of causing social change?

  Deeper processing
• What happens during the "deeper processing" stage?

  People begin to think about the issue
• What is an example of the "deeper processing" stage?

  Whites began to join the blacks
• What is the fourth stage of causing social change?

  Augmentation
• What does "augmentation" involve?

  Doing something radical for the issue
• What is an example of the "augmentation" stage?

  Freedom riders
• What is the fifth stage of causing social change?

  Snowballing
• What does "snowballing" refer to?

  One effect leads to another
• What is an example of the "snowballing" stage?

  US Gov attention leading to discrimination being banned
• What is the sixth stage of causing social change?

  Cryptomnesia
• What does "cryptomnesia" mean in this context?

  People forget how the change happened
• What is an example of "cryptomnesia"?

  People don’t recall the MLK movement
• What is the role of augmentation in social change?

  • Risking one's life for the issue
  • Encouraging deeper thinking about the social issue
• How do minority influences explain changes according to Nemeth?

  Minorities inspire new ideas for better decisions
• What does Mackie argue about the role of the majority?

  The majority causes deeper thinking than minorities
• What research supports normative influence?

  Nolan's energy-saving poster study
• What was the outcome of Nolan's study?


  Second group saved more energy
• Why did the second group save more energy in Nolan's study?


  They wanted to conform with their neighbors
• What was Foxcroft's counterpoint to Nolan's research?


  No change in alcohol consumption among students
• What did Foxcroft's study suggest about drinking choices?


  Drinking remains a personal choice despite norms
• What are the strengths and weaknesses of minority influence in social change?

  Strengths:

  • Inspire new ideas
  • Encourage deeper thinking

  
  

  Weaknesses:

  • Majority may overpower minority influence
  • Personal choices can override social norms