Minority influence

• Minority Influence


  Where a smaller group can change the beliefs and behaviours of a majority group.
• Consistency


  Be consistent over time either by synchronic consistency (getting influence from the start) or diachronic consistency (getting influence over some time).
• Commitment


  Show extreme action - augmentation or stick to your ideas.
• Flexibility


  Adapting your idea may allow more people to be influenced; rigidity may hinder influence.
• Moscovici Study


  A study where 6 people viewed 36 slides of blue, with 2 confederates consistently saying every slide was green.
• Consistent Minority


  People in the consistent minority were more likely able to get the group to say the slides were green rather than blue.
• Inconsistent Minority


  1% conformity in the inconsistent minority group.
• Consistent Minority

  8% conformity in the Consistent minority group.
• Research Support for Consistency

  Wendy Wood looked at 100 similar studies to the Moscovici study and found similar results.
• Artificial Tasks


  The tasks in the study aren't reflective of real-life actions, such as a jury sentencing someone to life.
• Lack of Mundane Realism

  Due to outcomes being irrelevant, people may agree just to stop arguments/discussion.
• Low Agreement


  Only 8% agreement from Moscovici's study.
• Power of Minority Influence

  Likely caused by silent agreement; not enough people agreeing to be relevant.