Types of conformity

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  Conformity is a type of social influence that is a result of real or imagined pressure. There are 3 types of conformity which have been proposed by Kelman.
• The first - and strongest - is INTERNALISATION, where an individual changes their view to make the beliefs, attitudes and behaviours their own. E.g. growing up in a religious household and becoming religious yourself.
• Second is IDENTIFICATION, where one temporarily changes their behaviour and beliefs only in the presence of a group. E.g. acting more professional at work.
• Lastly, the weakest is COMPLIANCE. This is where one publicly agrees but privately disagrees to gain approval or avoid disapproval. E.g. being pressured to drink alcohol when you don't really want to.
• Real pressure: there ARE consequences from not conforming
• Imagined pressure: there AREN'T consequences from not conforming
• INTERNALISATION is usually a result of informative social influence, where as COMPLIANCE is usually a result of normative social influence.
• internalisation example: growing up in religious household, becoming religious yourself
• identification example: acting more professional at work
• compliance example: being pressured into drinking alcohol when you don't really want to
• informative social influence example: following the crowd in a n emergency even if they also have no idea what they're doing
• informative social influence evidence: Fein et al. participants changed their minds to have the 'correct' vote for the US presidential candidate election.
• normative social influence example: social smokers
• informative social influence: when one looks to others to copy or obey when they're uncertain because they want to be right.
• normative social influence: when one changes their behaviour to be liked or avoid embarrassment from disagreeing with the majority