Relative deprivation refers to the subjective sense of being deprived. This means that it is perfectly possible for someone who is in reality quite privileged nevertheless to feel that they are deprived or disadvantaged in some way compared with others. Thus, although middle-class people are materially well off, they may feel they are spiritually deprived, especially in today's materialistic, consumerist world, which they may perceive as impersonal and lacking in moral value, emotional warmth or authenticity. As a result, Wallis argues, they may turn to sects for a sense of community.