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RESEARCH METHODS
Data handling + analysis
descriptive statistics
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Cards (33)
what are measures of central tendency?
mean
median
mode
What are measures of central tendency used for?
reducing large data sets into
averages
Evaluation of using
mean?
uses
all
data in the set which makes it
accurate
however it can be
skewed
by one or two scores due to
measurement
error
etc - this means the mean wouldn't be
representative
of the data set
Evaluation of using median?
won't be
skewed
by scores/outliers
may not be
representative
of central tendency (especially if the data set is small) so it's
less
accurate
Evaluations of using mode?
won't be
skewed
makes more sense for presenting the central tendency in data sets with
whole
numbers
however it does not use
all
the data in a set
data
set may have more than one
mode
What are measures of dispersion?
they
quantify
how much scores in a data set
vary
range
and
standard
deviation
Evaluation of using range as a measure of dispersion?
easy
and
quick
to calculate
will take into account
anomalies
as you are using the highest and lowest value
does not account for the
distribution
of scores
can be
skewed
by anomalies
What is standard deviation?
a measure of how much numbers in a
data
set
deviate
from the
mean
How do you calculate standard deviation?
calculate the
mean
subtract
the mean from each
number
in the data set
square
those numbers
add
all the numbers together
divide
the result by the amount of numbers and
square
root
the answer
evaluation of standard deviation?
less
skewed
by scores
takes longer to calculate
What is a normal distribution?
a data set that has the
majority
of scores near the
mean
average
data is
symmetrical
(There are an equal number of scores above the mean as below it)
is IQ an example of a normal or skewed distribution?
Normal
distribution
What are skewed distributions?
data sets that are not
symmetrical
scores are not distributed
evenly
either side of the mean
often caused by
outliers
can be
positive
or
negative
In a positively skewed distribution the mean is much
higher
than most of the scores
in a negatively skewed distribution the mean is much
lower
than most of the scores
Is this positively or negatively skewed?
Negatively
skewed
Correlations
refer to how
closely
two or more things are
related
they are measured using correlation coefficients (
r
)
if r is + 1 there is a
positive
correlation and if r is - 1 there is a
negative
correlation
bar charts are used for discrete/quantitative data
e,g,
loftus
and
palmer's
study into effects of different leading questions on memory
a histogram is used for
continuous
or
interval
data
no
gaps
between bars
What is the point of using inferential testing?
to see if a study's results are
significant
whether observed effects are as a
result
of whatever is being studied rather than just random
chance
the
lower
the value of p (
probability
) the more significant your results are
You can never get a p value of
0
In psychology, this threshold is usually <
0.05
, which means there is a
less
than 5% chance the observed effect is due to
luck
What is a type 1 error?
false
positive
when researchers conclude there is
an
effect but it's actually due to
chance
What is a type 2 error?
false
negative
researchers conclude there is
no
effect but there is
actually
an effect and results are
not
due to
chance
How do you reduce the likelihood of type 1 and 2 errors?
Increasing
sample
size
What to look for when choosing which statistical test to carry out
whether you are looking for a difference or correlation
whether data is related or
unrelated
the level of measurement
How do you carry out a sign test
work out the
difference
between the two sets of data
add the total numbers of
+
and
-
(where there is no difference data can be
ignored
)
the
least
frequent sign is your S value
the value of n is the number of
participants
(not including the participants who had no difference in data)
compare calculated value to
critical
value
What is a 2-tailed test
non-directional
hypothesis
What is a one-tailed test
directional
hypothesis
What is nominal data?
data is categorised
variables are discrete and don't
overlap
categories have no natural
order
What is ordinal data?
data that is put in an order or
rank
but the
difference
between each point is not consistent
e.g. First, second, and third place in a race or Ranking your mood on a scale of 1-10
What is nominal data?
Data which can be separated into
discrete
categories which do not
overlap
What is interval data?
A measurement taken on
scale
and the unit is
equally
sized and objective (e.g
temperature
in Celsius or Fahrenheit)
What is ratio data?
interval
data
must be
numerical
values where the difference between points is standardised
not possible to have
negative
values
Discrete
data - information that can only take certain values e.g. number of clicks on social media
Continuous
data - numerical data that can be measured in units, e.g. height