Media industries

• What are Multi-channel networks?

  Companies that work with video platforms and content creators to offer services such as audience development, funding, and monetization.

  ->Act as an agent for the content creators, securing sponsorships or advertising deals for them and providing them with media technology
• What controversy did she face in 2020?

  She was given a warning by Advertising Standards agency (ASA) when she encouraged her followers to by a dress she was wearing that she was paid to promoted but never stated that she was getting paid
• Launched 'Zoella Beauty' in Sep 14 and 'Zoella lifestyle' in 2016

  ->Split into 2 different companies to minimise risk + maximize profit (Hesmonhalgh)
• Both 'ZB' + 'ZL' products were discontinued in 2019 with companies being wound up and having different visions for the future

  ->Revenue estimated to be at 3.8 million a year for 2019
• In 2016 her online merchandise store 'Sugg life' was discontinued -> reflecting the brief lifespan of internet companies (challenges Curran + Seaton - Profit + Power)
• Many influencers including Zoella + KSI are their own 'gatekeepers' through editing and effects drawing attention to amateur aesthetics
• Online media provides the most accessible way to reach an audience e.g. creators are uninhibited by schedules (no watershed), language barriers(slang, swearing etc.)and culture (appealing to a global audience)
• The 'easy' access and creation of vlogs/blogs has inspired followers to create their own content, meaning a growth in user-generated content + prosumers (KSI)
• Channels with a large number of subscriber can be economically lucrative due to the amount of traffic generated

  ->This allows MCN to promote + monetize their channels in return for a % of creators revenue

  -->Hesmonhalgh becomes irrelevant/argues against it