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business
unit 1
business plan
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Cards (13)
What is the purpose of the business summary in a business plan?
To describe the
product
or service
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Why should the business summary persuade investors?
It aims to attract
potential
funding
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What should the business details section include?
Goals, objectives,
unique selling point
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How does the business details section suggest business operations?
By outlining
legal structure
and
recruitment
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What types of evidence are included in market research?
Questionnaires
,
internet sources
, books
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What is the main purpose of market research in a business plan?
To support the
business plan
with
evidence
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What does the marketing section outline?
Strategies to attract
customers
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What are the 4Ps included in the marketing strategies?
Product
,
Price
,
Place
,
Promotion
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What does the day-to-day plan describe?
Production methods
,
suppliers
,
competitors
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Why is it important to outline equipment in the day-to-day plan?
To identify necessary resources for
operations
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What should the finance section show?
Costs
of setting up the business
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What financial aspects are included in the finance section?
Cash flow forecast
and predicted
profits
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What is the purpose of the statement of financial position?
To summarize the business's
financial status
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