bio - neuromarketing

• What does neuromarketing apply to?

  Study of the brain in marketing
• How does neuroscience relate to marketing?

  It measures brain activity for marketing insights
• What methods are used in neuroscience for neuromarketing?

  FMRI and EEG
• What is the purpose of neuromarketing?

  To study people's responses to marketing
• What insights do neuromarketers seek?

  Consumer insights
• What was the finding regarding the Apple logo and creativity?

  Flashing the Apple logo boosts creativity
• What brand is associated with performance?

  Nike
• How is brand loyalty described in relation to Under Armour?

  Like family or people
• What association is made with the underdog in sports?

  It is more relatable to sports
• What was the effect of negative news on Apple and Samsung users?

  Apple users showed empathy like family
• How did Samsung users react to negative news?

  They experienced reverse empathy subconsciously
• What role do brands play in identity?

  Brands are pillars of identity
• What does FMRI stand for?

  Functional Magnetic Resonance Imaging
• What does FMRI measure?

  Brain activity during its functioning
• How does FMRI detect brain activity?

  By changes in blood oxygenation and flow
• How does FMRI help advertisers?

  It identifies features that influence purchases
• What is eye tracking used for in neuromarketing?

  To track customers' eye movements
• Why is eye tracking associated with brain activity?

  It identifies interesting aspects of stimuli
• Who believed facial expressions reveal true feelings?

  Darwin
• What system did Ekman and Friesen develop?

  Facial Action Coding System (FACS)
• What was the aim of the FACS system?

  To provide objectivity in facial expressions
• What is neuromarketing?

  Study of brain and marketing technologies
• How does neuromarketing utilize neuroscience?

  It incorporates neuroscience findings into campaigns
• What technology does neuromarketing use to study brain activity?

  Functional magnetic resonance imaging (fMRI)
• What does fMRI measure in the brain?

  Changes in blood oxygen and blood flow
• What happens to blood flow in an active brain area?

  It requires more oxygen and increases blood flow
• How does fMRI help advertisers?

  It shows features that activate consumer interest
• Who developed the Facial Action Coding System (FACS)?

  Paul Ekman and Wallace Friesen
• What does FACS aim to provide in neuromarketing?

  Objectivity in categorizing facial expressions
• How do electrodes contribute to neuromarketing?

  They detect muscle movements related to emotions
• What do eye movements indicate in neuromarketing?

  Activities of brain areas involved in vision
• How is eye tracking used in neuromarketing?

  To identify features attracting consumer attention
• What can eye tracking reveal about consumer behavior?

  Confusion about products or packaging
• What is a strength of neuromarketing?

  Provides objective data about consumer behavior
• Why might self-reported data be misleading?

  Consumers may not be aware of their reasons
• What does the study suggest about consumer behavior understanding?

  Neuromarketing provides additional insights
• What is a weakness of neuromarketing?

  It is relatively expensive
• What ethical concern is associated with neuromarketing?

  Manipulating consumers without their awareness
• How might neuromarketing affect consumer vulnerability?

  It could make consumers more susceptible to ads