Flagship

• Centenary square, and Victoria square, were redeveloped to include a statement of Birmingham's wealth throughout history
• The International Convection Centre (ICC) and Symphony Hall were two flagship projects opened in 1991 - the EU gave £50 million of a total £200 million to help construction; these two projects host national and international conferences
• The national indoor area (flagship) has hosted large sporting events such as the 2018 indoor championships and 2022 commonwealth games
• These flagship projects generate wealth due to the multiplier effect; hotels and restaurants generate significant funds, as well as new facilities being established to meet the demands of these visitors
• The Bullring shopping centre was also redeveloped (2003) which cost £30 million, created 8,000 jobs, and generates £1 billion with its 40 million visitors annually