How can Asch's research into NSI be criticised for culture bias?
• It was conducted in America (a western, individualist culture).
• It is difficult to generalise the findings to non-western, collectivist cultures e.g. China.
• More focused on the good of the group - may be more likely to conform and agree with the group in order to be liked by them (This was found by Bond and Smith in their 1996 conformity study)
• Weakens the external validity.