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Paper 1
Newspapers
Theories
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Created by
Martha Ashworth
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Cards (35)
What can semiology be applied to?
Any
sign
, including
language
and image
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What effect does ideology have in texts, particularly newspapers?
It naturalizes
assumptions
shared with readers
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Who developed Genre Theory?
Neale
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How does Genre Theory relate to media products?
Links
media language
,
audiences
, and
industries
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What does the concept of genre as a shared code explain?
How genres can change and
hybridize
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Who is associated with Structuralism?
Levi-Strauss
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How does Structuralism apply to newspapers?
It applies to
cultural products
, including newspapers
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What type of opposition do newspaper stories often set up?
An
‘us’
and
‘them’
opposition
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Who developed the concept of Narratology?
Todorov
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How does Narratology view news stories?
As a series of
‘disruptions’
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Who is associated with Postmodernism?
Baudrillard
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What does Postmodernism particularly apply to?
News about news and
celebrity culture
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Who developed the Theories of Representation?
Hall
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How do newspaper headlines attempt to fix meaning?
Through both
copy
and
photographs
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What role does power play in representations according to Hall?
It influences both
society
and
audience
decoding
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Who developed the Theories of Identity?
Gauntlett
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How can a newspaper offer identity to its readers?
By representing different
ideological
perspectives
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What do different sections of a newspaper provide?
Diverse and sometimes contradictory
messages
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Who developed the Feminist Theory related to patriarchy?
Van Zoonen
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How does patriarchy apply to newspapers?
In
ownership
, control, and
representation
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Who developed the Feminist Theory related to intersectionality?
hooks
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What does intersectionality highlight in newspaper representations?
Misrepresentations based on
gender
,
race
, and
class
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Who developed the Theories of Gender Performativity?
Butler
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Where is gender performativity particularly demonstrated?
In lifestyle sections of
newspapers
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Who developed the Theories around ethnicity and postcolonial theory?
Gilroy
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What does the concept of the ‘Black Atlantic’ refer to?
Continuities in culture from the
African diaspora
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What does ‘Post-colonial melancholia’ highlight?
The role of
colonial ideology
in
representations
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Who studied power and media industries?
Curran
and
Seaton
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What issues does studying newspapers as an industry highlight?
Ownership
,
control
, and
profitability
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What bias is present in British national newspapers?
A bias towards pro-
capitalism
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Who developed the concept of Cultural Industries?
Hesmondhalgh
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How do cultural industries respond to competition?
By adapting to new
media challenges
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Who developed Reception Theory?
Hall
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What does Reception Theory acknowledge about audience readings?
There are
different
possible readings of messages
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How does power influence newspaper messages according to Reception Theory?
It creates
dominance
within messages and values
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