Theories

Cards (35)

  • What can semiology be applied to?
    Any sign, including language and image
  • What effect does ideology have in texts, particularly newspapers?
    It naturalizes assumptions shared with readers
  • Who developed Genre Theory?
    Neale
  • How does Genre Theory relate to media products?
    Links media language, audiences, and industries
  • What does the concept of genre as a shared code explain?
    How genres can change and hybridize
  • Who is associated with Structuralism?
    Levi-Strauss
  • How does Structuralism apply to newspapers?
    It applies to cultural products, including newspapers
  • What type of opposition do newspaper stories often set up?
    An ‘us’ and ‘them’ opposition
  • Who developed the concept of Narratology?
    Todorov
  • How does Narratology view news stories?
    As a series of ‘disruptions’
  • Who is associated with Postmodernism?
    Baudrillard
  • What does Postmodernism particularly apply to?
    News about news and celebrity culture
  • Who developed the Theories of Representation?
    Hall
  • How do newspaper headlines attempt to fix meaning?
    Through both copy and photographs
  • What role does power play in representations according to Hall?
    It influences both society and audience decoding
  • Who developed the Theories of Identity?
    Gauntlett
  • How can a newspaper offer identity to its readers?
    By representing different ideological perspectives
  • What do different sections of a newspaper provide?
    Diverse and sometimes contradictory messages
  • Who developed the Feminist Theory related to patriarchy?
    Van Zoonen
  • How does patriarchy apply to newspapers?
    In ownership, control, and representation
  • Who developed the Feminist Theory related to intersectionality?
    hooks
  • What does intersectionality highlight in newspaper representations?
    Misrepresentations based on gender, race, and class
  • Who developed the Theories of Gender Performativity?
    Butler
  • Where is gender performativity particularly demonstrated?
    In lifestyle sections of newspapers
  • Who developed the Theories around ethnicity and postcolonial theory?
    Gilroy
  • What does the concept of the ‘Black Atlantic’ refer to?
    Continuities in culture from the African diaspora
  • What does ‘Post-colonial melancholia’ highlight?
    The role of colonial ideology in representations
  • Who studied power and media industries?
    Curran and Seaton
  • What issues does studying newspapers as an industry highlight?
    Ownership, control, and profitability
  • What bias is present in British national newspapers?
    A bias towards pro-capitalism
  • Who developed the concept of Cultural Industries?
    Hesmondhalgh
  • How do cultural industries respond to competition?
    By adapting to new media challenges
  • Who developed Reception Theory?
    Hall
  • What does Reception Theory acknowledge about audience readings?
    There are different possible readings of messages
  • How does power influence newspaper messages according to Reception Theory?
    It creates dominance within messages and values