Benefits for the Franchisee

• Least risky way of starting a business
• Franchise businesses usually have established brand names - increasing chances of success
• Financing the business is likely to be easier as banks will be more willing to lend
• The franchisor offers support and training
• Lower advertising and promotional costs as national advertising will be done by the franchisor
• The franchisee usually has exclusive rights to their area
• Relationships with suppliers will have been established