Benefits for the Franchisor

• Quick method of growth for the franchisor
• The franchisor does not need to invest in additional premises or staff to grow, instead they can focus on developing the business idea
• The franchisee takes some of the financial risk involved in expanding the company
• Franchising and growing the business gives opportunities for increased economies of scale
• The franchisor still retains control over the quality of the products and the way they are marketed and distributed
• The franchisee might have better local knowledge which can increase chances of success