marketing mix: place

• What does F.W. Woolworth suggest about selling?

  He believes that making it easy for people to buy is essential.
• What is the learning objective regarding 'place' in marketing?

  To understand what is meant by place and its importance in distribution.
• What factors contribute to the difference in rent between the East Side and West Side of Fifth Avenue?

  The types of stores, transportation access, and sunlight exposure.
• What does 'place' refer to in marketing?

  'Place' refers to the distribution process of getting products to the market.
• What is the primary purpose of distribution channels?

  To get products from the producer to the consumer.
• What role do intermediaries play in distribution?

  They facilitate the movement of products through various distribution forms.
• What is a short distribution route?

  A short distribution route is from the producer directly to the customer or via a retailer.
• What characterizes long distribution channels?

  They involve multiple intermediaries between the producer and the consumer.
• What is the traditional long distribution channel structure?

  Producer, wholesaler, retailer, consumer.
• What activity is suggested to reinforce understanding of distribution channels?

  • Draw three different distribution channels.
  • Compare the channels with peers.
• What is multi-channel distribution?

  It involves using multiple channels to reach customers, such as physical and online stores.
• What factors influence distribution methods?

  Size of the retailer, type of product, quantity and frequency of sales, and technology.
• How does geography affect distribution?

  It determines if customers can access the product regionally or internationally.
• What are the advantages and disadvantages of multi-channel distribution?

  Advantages:

  • Reach same customers in new channels
  • Attract new customers
  • Provide omnichannel experience

  
  

  Disadvantages:

  • Cannibalization of sales
  • Complexity in management
  • Potential for poor customer service
• What percentage of buying decisions are made in-store?

  70% of buying decisions are made in-store.
• What strategies can producers use to persuade retailers to stock their products?

  Marketing campaigns, free facilities, high profit margins, and generous commissions.