Methodoogy

• High standardisation: controlled lab setting, prods --> reliable

  False study aim: ""learning & memory"" aim -> reduce demand characteristics --> validity

  Qualitative data: observations & recordings of Ps tension --> detailed, valid

  Quantitative data: use of voltage level as a DV --> objective, reduce experimenter bias"
• Ps suspected the shocks weren't real: prestigious location--> demand characteristics --> reduce validity

  Lack mundane realism: shocking a stranger for answering incorrectly on a memory test doesn't reflect real life situation

  Lack generalisability: all American males. America = individualist country, independent behavior is a social norm -> a more collectivist cultures could have different findings

  Lack ecological validity: lab setting, Ps beleived they were taking part in an academic study @ the prestigious Yale. little resemblance to real life situations (Holocaust)"