High standardisation: victims wore same clothing, collapse at the same time when train passed 1st station --> replicable, reliable
Qualitative data: allowed further insights into bystanders' justifications
Quantitative data: time taken to receive help -> objective, comparable - High generalisability: large sample size (4450, 45% black 55% white)
High ecological validity: field experiment, real subway route, Ps unaware of being observed -> avoid demand characteristics"