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Social Influence
Milgrams Study
Milgram's A01
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Cards (15)
Milgram's Shock Experiment
Psychological
experiment conducted at
Yale
University
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Participant Characteristics
40
male participants aged
20-50
with various jobs
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Compensation
Participants were offered $
4.50
for their participation
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Experimental Location
Milgram's lab at the University of
Yale
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Experimental Setup
Participants were assigned the roles of
teacher
and
learner
even though the assignments were
rigged
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Confederates
Mr.
Wallace
(
learner
) and experimenter in a
grey lab coat
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Participant Freedom
Participants were allowed to
leave
the
experiment
at any time
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Learner's Condition
Learner was
strapped
to a chair with
electrodes
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Task
Participants were required to match
word pairs
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Shock Levels
Shocks ranged from
'slight
shock' (
15
) to
'danger
severe shock' (
450v
)
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Prods
Experimenter provided 4 prompts to encourage participants to continue. 1)
'please continue'
2)
'The experiment requires that you continue'
3)
'It is absolutely essential that you continue'
4)
'You have no other choice, you must go on
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Participant Response
No participant stopped below 300v,
12.5
% stopped at 300v and
65
% went to 450v
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Qualitative
Data
Participants exhibited
physical
signs of
distress
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Debriefing
Participants were informed about the true
nature
of the experiment and 84% of them were
happy
to have been part of the experiment
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Prediction vs. Reality
14
psychology students predicted only
3
% would go to 450v, but
65
% did
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