Milgram's A03

• Low Internal Validity

  Orne and Holland argued that participants knew the shocks were not real.
• Tapes

  Gina Perry had tapes of ppts expressing their doubts about the experiment.
• Puppy experiment

  Sheridan and King had a similar study where 54% of males and 100% of females thought shocks were real
• Milgram's report

  Milgram himself reported that 70% of ppts thought shocks were real
• Supporting Replication

  Le Jeu de la Mort documentary replicated Milgram's study with similar results with 80% of ppts going to 460v
• Good External Validity

  Study reflected wider authority and can be generalised due to Hofling et al's study. 21/22 nurses obeyed an actor in a doctor's outfit
• Social Identity Theory

  Haslam and Reicher argued participants identified with the experimenter and obeyed until the demand for obedience with the 4th prod
• Ethical Concerns

  Criticism from Diana Baumrind for deceiving participants and potential psychological damage