Minority A01

Cards (13)

  • Minority Influence
    The case where a minority of group members influences the behavior or beliefs of the majority
  • Moscovici et al

    6 people asked to identity the colour of 36 slides, they were all blue with different intensities.
  • Confeds in Moscovici's exp
    2 confederates said green 2/3 of the time
  • Rate of conformity
    participants gave the same wrong answer 8.42% of the trials, 32% gave the same answer as the minority on at least one trial.
  • 2nd group with inconsistent minority
    1.25% got it wrong and with no confeds, 0.25% got it wrong
  • Consistency
    Consistency in minority's views increase amount of interest from other people, makes people rethink their own views
  • Synchronic consistency
    All saying the same thing
  • Diachronic consistency
    All been saying the same thing for a long time
  • Commitment
    Minorities engage in extreme activities to draw attention to their views. Try to take risks to show their commitment
  • augmentation principle
    the majority value the importance of the cause - as the minority are risking their lives for it
  • Nemeth
    Argues that consistency can be seen as rigid, inflexible, dogmatic and unbending. Minorities should be able to adapt their view and accept reasonable counter-arguments
  • Balance
    The key is to have a balance between consistency and flexibility
  • Process of change
    Hearing something new makes people stop and think, especially if the source is consistent and passionate. Snowball effect caused making minority view becoming majority view