Minority A01

• Minority Influence

  The case where a minority of group members influences the behavior or beliefs of the majority
• Moscovici et al


  6 people asked to identity the colour of 36 slides, they were all blue with different intensities.
• Confeds in Moscovici's exp

  2 confederates said green 2/3 of the time
• Rate of conformity

  participants gave the same wrong answer 8.42% of the trials, 32% gave the same answer as the minority on at least one trial.
• 2nd group with inconsistent minority


  1.25% got it wrong and with no confeds, 0.25% got it wrong
• Consistency

  Consistency in minority's views increase amount of interest from other people, makes people rethink their own views
• Synchronic consistency


  All saying the same thing
• Diachronic consistency

  All been saying the same thing for a long time
• Commitment

  Minorities engage in extreme activities to draw attention to their views. Try to take risks to show their commitment
• augmentation principle

  the majority value the importance of the cause - as the minority are risking their lives for it
• Nemeth


  Argues that consistency can be seen as rigid, inflexible, dogmatic and unbending. Minorities should be able to adapt their view and accept reasonable counter-arguments
• Balance


  The key is to have a balance between consistency and flexibility
• Process of change

  Hearing something new makes people stop and think, especially if the source is consistent and passionate. Snowball effect caused making minority view becoming majority view