Social Learning A01

• Albert Bandura

  Behaviour is learned from experience
• Social Learning Theory

  Observation and imitation of others within social context
• Vicarious Reinforcement

  Indirect learning through observing others being rewarded
• Mediational Processes

  Mental factors that affect behavior in the learning process
• Attention


  Extent to which we notice certain behaviors
• Retention


  How well a behavior is remembered
• Motor Reproduction

  Ability of observer to perform the behavior
• Motivation

  Will to perform the behavior, often determines consequences
• Identification


  Imitation of people we identify with, called modeling
• Role Model


  Person who serves as a model for imitation