Goffman - dramaturgical model (symbolic interactionism)
- people are 'social actors' - impression management = change how we act due to different audiences/environments
- 'front stage behaviour' - how you act when not 100% comfortable, aware you're being watched
- 'back stage behaviour' - where you feel comfortable
- can manipulate audience into accepting impression
Critiques labelling theory: rather than being passive to label, people actively construct their 'self' through manipulating impressions