Have an initial idea and then narrow focus of the research to produce an aim. Aims are developed through theories and are sophisticated -take many hours of research
Directional hypothesis used when there are previous studies that suggest a particular outcome while a Non-directional hypothesis is used when there is no previous research. Reputation of researcher may be on the line
Researcher manipulates the IV and measures the effect of this change on the DV. All other variables should remain constant so that researcher is sure only the IV affected the DV
Researchers are interested in social behaviour, thinking or intelligence yet they are hard to define so it is important that researcher ensures that the variables being investigated are as measurable as possible and include lots of detail