Minority Influence

• Unlike conformity, where the majority influences the minority, this refers to when the minority can influence the majority.
• With minority influence, a small number (1 person or a small group) influences a larger group of people.
• This is another form of social influence where the minority persuades the majority to adopt their attitudes, beliefs and behaviour.
• Minority influence is more likely to lead to internalisation:

  Internalisation is the highest form of conformity.

  It is where a person changes their personal beliefs publicly and privately through the acceptance of their favoured group's beliefs.

  These are usually a long term change.

  And often result of informational social influence.
• Minority Influence is much less common than conformity(majority influence.)