-Bartlett found that the story was difficult for people from western countries to reproduce because of the unfamiliar style of the content.
-Some participants applied characteristic changes into the story while reproducing it.
-Bartlett found that after multiple reproductions of the story, it became much shorter (known as levelling 329 words to 180).
-Another factor that changed the story was cultural background of the participants, as the story became more conventional, which meant that they only retained the details that had cultural significance or similarity with their own culture.
-Even though there were distortions as the story was reproduced, it remained a coherent story and was interpreted as a whole