GENTLEWOMAN P2

• The Gentlewoman constructs an alternative representation of femininity in contrast with other woman's magazines. The Gentlewoman is part of a lifestyle and environmental movement which rebrands consumerism as an ethical movement.
• Its representation of femininity celebrates authenticity along with empowerment.
• The Gentlewoman is a high quality, independent magazine published by Dutch publishers; Gert Jonkers and Jop van Bennekom.
• The Gentlewoman targets a niche audience of youngish women with a median age of 32 with very high disposable incomes. The magazine focuses on women as; artists, entrepreneurs, athletes, innovators.
• Front cover: minimalist design with little text and large blank spaces throughout. A close up of Scarlett Johansson in a direct mode of address appears in the centre of the page. Makeup is a contrast of feminine and masculine with the purple eye makeup and red lipstick. The simple cover design creates sleekness and mystery.
• The Gentlewoman magazine rejects the mainstream feminine lifestyle ideals and promotes a more active lifestyle not a passive and submissive one. This is demonstrated in the female boxer article about Ramla Ali.
• Profit appears not to be a strong motivator for the Gentlewoman magazine as it only comes out twice a year. This indicates that the actual quality of their work is more important. This contrasts Hesmondhalgh's views.
• The Gentlewoman subverts magazine genre expectations by having; artistic photography, diverse ideologies, promoting ethical values, less advertisements.
• Developments in new technology mean that small companies can also use the internet to communicate and target audiences.
• Regulation through IPSO means that The Gentlewoman still has to adhere to the press standards of other more commercial magazines.
• Somali-born boxer Ramla Ali

  Trailblazing fashion force Stella McCartney

  Conservationist Isabella tree
• "The Gentlewoman is where intelligent long-form journalism meets beautiful photography in a fashion magazine with a focus on personal style."