Asch: Conformity

• What is a commonly accepted definition of conformity?

  A change in behavior or belief due to group pressure
• Why do people often conform to group behavior?

  To avoid social rejection or to fit in
• In Ash's research, what percentage of participants conformed at least once?

  75%
• How does compliance differ from internalization in conformity?

  Compliance is superficial; internalization is deep
• What are the three types of conformity according to Helman?

  • Compliance
  • Identification
  • Internalization
• What is the primary motivation behind compliance?

  Desire for positive reactions from others
• What is normative social influence?

  Conforming to be liked or accepted by others
• Give an example of compliance in social media.

  Participating in a viral challenge
• What characterizes identification in conformity?

  Aligning with a group to strengthen social identity
• How does internalization differ from compliance and identification?

  Internalization leads to lasting change in beliefs
• What motivates internalization in conformity?

  Desire for correctness and moral alignment
• What is the difference between normative and informational social influence?

  Normative is for social acceptance; informational is for correct choices
• How might someone behave in an emergency due to informational social influence?

  They follow the crowd to exit safely
• What did Ash's study reveal about conformity rates with different group sizes?

  Conformity increases with group size, then levels off
• What was the mean conformity rate found in Ash's study?

  32%
• How did the presence of an ally affect conformity in Ash's study?

  It significantly reduced the conformity rate
• What happens to conformity rates when task difficulty increases?

  Conformity rates significantly increase
• What criticism did Perin and Spencer have regarding Ash's study?

  It lacks temporal validity and generalizability
• What cultural bias was found in Ash's research according to Bond's meta-analysis?

  Collectivist societies showed more conformity
• Why might Ash's study lack mundane realism?

  It involved strangers judging line lengths
• How can personality traits affect conformity?

  Affiliators conform more; confident people conform less
• What is a challenge in distinguishing between NSI and ISI in conformity?

  Participants may not know their motivations
• How can understanding conformity help in real-life situations?

  It aids in recognizing social pressures and influences