- studied unconscious attitudes towards other racial groups (2000 middle class white Americans)
- several scales were developed like f scale
- authoritarians who scored high of the f scale and other measures identified 'strong' people and were contemptuous with the 'weak'
- they were conscious of their own and others, showing excessive respect and deference to those of higher status
- they also had no 'fuzziness' between categories of people, with fixed/distinctive stereotypes of other groups
METHODOLOGICAL ISSUES WITH THE STUDY
- authoritarianism can't explain a whole countries behaviour/views (eg: germans behaviour can't be explained by having same behaviour/personality)
- the explanation is based of flawed mythology (suggests data collected is meaningless and the concept of authoritarian personality lacks validity)