SWOT

• What is SWOT analysis?


  SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or project, it considers the internal and external environments of a business
• What are the pros of SWOT analysis?

  • Low cost, straight forward
  • Structureed way to look at both the internal and external environment of a business
  • A business can assess the threats it needs to protect itself against before deciding its strategy
• What are the cons of SWOT analysis?

  • It can be difficult to assess situations that could be a strength or a weakness
  • The analysis could be of little value of the points are not used further
  • Doesn't assess the importance of the factors identified
  • Can be subjective