Types of Conformity

• What is conformity?


  It is a form of majority influence and it refers to yielding to group pressure and adopting attitudes, beliefs and behaviours of people in reference groups in response to imagined/real group pressure.
• What are the three types of conformity?

  -Internalisation

  -Identification

  -Compliance
• What is Compliance?


  ‘Going along with others’ in public but privately not changing personal opinions/behaviours. Acting along to be accepted into a group with the resulting in only superficial change.
• What is Identification?


  Conforming because there’s something about the group that an individual may value. Identifying with the group causes someone to want to be apart of it. Publicly changing views/behaviours whilst privately disagreeing with everything the group stands for.
• What is Internalisation?


  It occurs when a person genuinely accepts group’s norms, resulting in both a private and public change in behaviour/views. Likely to be permanent as the attitudes are internalised. The change in behaviour/opinion persists even in the absence of the group leading to a lasting change.
• Can it change in public?

  Compliance- Yes

  Identification- Yes

  Internalisation- Yes
• Can it change in private belief?

  Compliance- No

  Identification- Yes (if in presence of majority)

  Internalisation- Yes
• Short term or Long term?

  Compliance- Short

  Identification- Short

  Internalisation- Long