Case Studies & Content Analysis

• What is a case study?

  An in-depth investigation of an individual or event
• How are case studies typically conducted?

  They are usually longitudinal in nature
• What type of data is primarily produced in case studies?

  Qualitative data
• What methods can be used to gather data in a case study?

  Interviews, observations, or questionnaires
• What is one strength of case studies?

  They offer insights into unusual behaviors
• How can case studies contribute to scientific knowledge?

  They may generate hypotheses for future study
• What is a limitation of case studies regarding sample size?

  Findings are hard to generalize from small samples
• Why might case studies have low validity?

  Due to inaccuracies in personal accounts
• What is content analysis?

  A method to study behavior through communications
• What forms can content analysis examine?

  Spoken interaction, written forms, and media
• What is the aim of content analysis?

  To summarize and describe communication systematically
• What types of data can content analysis produce?

  Both quantitative and qualitative data
• What is coding in content analysis?

  Identifying instances of chosen categories
• What type of analysis is thematic analysis?

  Qualitative analysis
• What is one strength of thematic analysis?

  It can circumnavigate ethical issues in research
• What is a limitation of thematic analysis?

  Communications may lack context
• What issue may arise from the researcher's interpretation in thematic analysis?

  Attributing unintended opinions and motivations
• What is a potential drawback of content analysis regarding objectivity?

  It may suffer from a lack of objectivity