Income Segmentation

• Income segmentation identifies subgroups of the market based on their levels of income and profession
• A common method of socio-economic groupings

  • A - higher managerial 150k
  • B - intermediate managerial such as solicitors 65k
  • C1 - supervisory, clerical or junior professional 30k
  • C2 - skilled manual, plumbers 24k
  • D - semi and unskilled workers Minimum wage
  • E - pensioners, casual workers and students