retrieval failure studies
Godden and Baddeley- scuba diver learnt a set of words on land or underwater in 4 conditions. found matching conditions had best recall
Goodwin et al- had males recall list in drunk or sober state and found recall in the same state was the best
supportive evidence by Tulving et al had ptts learn 48 words that belonged to 12 categories. free recall was 40% correct and cues had 60% correct recall