asch research

• What was the main purpose of Asch's experiment?

  To study conformity in group settings
• How did Asch conduct the Standard Line Experiment?

  By showing two cards with lines to participants
• How many confederates were typically in each group during Asch's experiment?

  6 to 8 confederates
• What was the average percentage of wrong answers given by the naïve participants?

  37% of the time
• What percentage of naïve participants conformed at least once?

  75% of participants
• Why did naïve participants conform according to post-research interviews?

  To avoid rejection from the group
• What is the Asch Effect?

  The extent of conformity in clear situations
• What factor did Asch vary to see its effect on conformity?

  Group size, unanimity, and task difficulty
• How did group size affect conformity in Asch's experiment?

  Conformity increased with more confederates
• What did Neto (1995) suggest about women and conformity?

  Women might be more conformist than men
• What was the conformity rate with two confederates?

  13.6% conformity rate
• What effect did a dissenting confederate have on conformity?

  It reduced conformity among naïve participants
• How did task difficulty influence conformity?

  Conformity increased when the task was harder
• What cultural factors did Asch's study highlight regarding conformity?

  Cultural differences affect conformity levels
• What limitation did Asch's study have regarding gender?

  Only men were tested in the study
• What did Smith and Bond (1998) suggest about collectivist cultures?

  Conformity rates are higher in collectivist cultures
• How did the artificial situation of Asch's experiment affect the results?

  Participants may have experienced demand characteristics
• What did Fiske (2014) state about the groups in Asch's study?

  They did not resemble everyday life groups
• What is a limitation regarding external validity in Asch's study?

  Only American men were tested
• What did Williams and Sogon (1984) find about conformity?

  Conformity was higher among friends than strangers
• What was a strength of Asch's experiment regarding results?

  It consistently showed that conformity exists
• Why was Asch's experiment considered controlled?

  It eliminated a range of extraneous variables
• What does standardization in Asch's procedure allow?

  It allows the experiment to be repeated reliably
• How might group size affect Imogen's conformity in a pub setting?

  • Larger groups may increase conformity
  • Smaller groups may decrease conformity
  • Imogen's preference may be overshadowed
• How could unanimity influence Imogen's decision in the pub?

  • Presence of dissenters may reduce conformity
  • Majority opinion may pressure her to conform
  • Imogen may feel more independent with dissenters
• How does task difficulty relate to Imogen's conformity in choosing a pub?

  • If the choice is unclear, she may conform
  • Clear preferences may lead to independent choices
  • Group dynamics may influence her decision