Types of Consumer Products

• Convenience items

  • milk and cheese
  • widely distributed
  • don't travel far to purchase them
  • if not available at one store, customers will probably buy another brand
• Shopping goods

  • products where customers compare features and prices between different options before deciding which one to buy
  • sort of products you might visit several stores before deciding what to buy
• Speciality

  • products such as sports cars or a Rolex watch
  • may have been thinking about buying these for months or even years and will be willing to travel far to buy the product and the brand may be very important, as will be the physical environment where it is bought