Problem Child / Question Marks

• Low market share in a high growth market
• With growth in the market a product can be very successful if there is enough demand
• A problem child, or question mark, will require a lot of attention, particularly in the form of marketing
• Nurturing the problem to help it achieve its potential will cost the firm time and money
• If sales of the product can be increased there is the opportunity for increased profits in the future and the product can be turned into a cash cow