Eating disorders are more common in westernised societies, so it is believed that it is the Western ideas of attractiveness that causes women to become dissatisfied with their own image & therefore resort to extreme dieting.
Those who are most influenced by the media & the thin role models presented are adolescent girls & individuals with existing low selfesteem.
Media influences:
Button et al found that 11-12 year olds with low self esteem were at significantly more of a risk of developing an ED at 15-17 years old.
Often the thinness of models in the media is not only unrealistic, but actually not healthy & certainly not representative of the general population.
Filters & photoshop on social media is particularly damaging- it's so easy to present yourself in a different light & show people a different image of yourself.
Evaluation of media influences- strength:
Research support- Becker et al (2002) did a study in Fiji on adolescent girls following the introduction of TV in 1995.
Found that after TV exposure, the girls cited desire to lose weight in order to become more like the western characters on TV (their role models).
Shows media influence on the development of eating disorders.
Evaluation of media influences- weakness:
Other research has suggested that education prior to exposure to western influences can prevent the adverse effects.
So although media is a powerful influence, we do have some control by educating our children.
Peer influences:
The opinions of our peers are important to us.
In our teenage years we admire our peers; they can act as role models, which may explain why teens are more susceptible to peer-influenced disordered eating, such as the use of diet pills or purging.
It is not uncommon for someone to be teased over weight/ shape/ size.
Peer influences:
Jones & Crawford found it is overweight girls & underweight boys who are most likely to be teased about weight, reinforcing gender stereotypes & the idea that thin is better for females can lead to an ED.
This may also explain the difference in prevalence between genders.
Evaluation of peer influences- strength:
Research support- Costa-font & Jofre-bonnet investigated the influence of peer BMI on eating behaviour and found that having peers with a higher than average BMI reduced the chance of developing an ED and vice versa.
This shows the influence peers can have on others' food choices even without direct observation & imitation.
Maternal Role Models:
Particularly the mother-daughter relationship (as females are more affected than males).
Numerous research studies have demonstrated this link, showing that there is a relationship between mothers' & daughters' level of restraint, even in children as young as 10.
There's also a link between mothers who complain about their weight & daughters who have their own weight concerns.
Due to the importance of 'identification' in social learning, the influence of mothers is much stronger on daughters than sons.
Evaluation of maternal role models- weakness:
Research into this area has produced inconsistent results, making it unreliable as a theory.
Research varies from finding positive relationships between eating behaviours of mothers & daughters, to part links like Ogden et al finding a relationship between mothers & daughter BMI, but not restraint or body dissatisfaction to no relationship at all.
This suggests that there is much more to the influence of mother than just as a role model.