Advertisers urge families to ‘keep up with the Joneses’ by consuming all the latest products
The media target children, who use ‘pester power’ to persuade parents to spend more
Children who lack the latest clothes or ‘must have’ gadgets are mocked and stigmatized by their peers
Capitalism exploits the labour of the workers, making a profit by selling the products of their labour for more than it pays them to produce these commodities.
