Unit of Consumption

• Advertisers urge families to ‘keep up with the Joneses’ by consuming all the latest products
• The media target children, who use ‘pester power’ to persuade parents to spend more
• Children who lack the latest clothes or ‘must have’ gadgets are mocked and stigmatized by their peers
• Capitalism exploits the labour of the workers, making a profit by selling the products of their labour for more than it pays them to produce these commodities.