Promotion Mix

• Promotion is the component of the marketing mix that informs and persuades customers about the product in order to sell that product
• Promotion is designed to create Awareness, Interest, Desire and Action (AIDA)
• Promotional mix is the combination of promotional activities that a firm uses in order to create consumer awareness and generate sales
• A firm will look at its promotional mix in order to increase the sales of its products
• Promotional Mix

  • public relations
  • advertising
  • branding
  • merchandising
  • direct selling (B2B)
  • sales promotion