People

• People are the employees involved in dealing with customers before, during and after a sale
• Customer service is extremely important in today's service sector in the UK
• Staff must be appropriately trained, motivated and show good communication skills when dealing with customers
• People are an important aspect of all businesses, they are the ones interacting with the customer
• The role of people in the marketing mix include

  • providing information
  • supporting the customer in decision-making
  • resolving problems
  • completing the transaction