Social learning theory

• What was the main idea of social learning theory.

  We learn through observing others and imitating rewarded behaviours.

  We identify with peers and therefore are more likely to imitate them.
• How are social norms created?

  We look to others to know what is ‘normal’ or acceptable, creating social norms.

  We may overestimate them.
• What is the main principle of social identity theory?

  We identify with and want to be accepted by our social groups. This creates pressure to conform to the social norms of the group.
• How might social identity theory create opportunities for addictive behaviour?

  Peers provide opportunities for addictive behaviours like smoking because they provide direct instruction.
• What is a positive evaluation?

  Supporting research.

  Simon’s-Morton and Farhat reviewed 40 studies and found a positive correlation between peers and smoking.
• What is a negative evaluation?

  It may be peer selection.

  The direction of influence may be different - peers may actively select others who are like them rather than conforming to the social norm of the group.