Suggests that the more restrained you are & the more you are trying to avoid over-eating, the more you actually eat, so you are therefore prone to obesity.
Herman & Mack developed restraint theory & classified people either as rigid restrainers or flexible restrainers:
Rigid eater= all or nothing approach
Flexible eater= allows the odd treat in moderation
Restrained eater= if you are currently dieting
The Boundary Model:
Hunger exists on a continuum between hunger & satiation, and the gap between the 2 is larger for someone prone to obesity (& therefore more likely to be restrained/ on a diet), as they are sensitive to feelings of hunger, but not to satiation.
This gap is known as the 'zone of biologicalindifference'- you are neither hungry or full, so eating behaviour is largely influenced by social & environmental factors.
The Boundary Model:
When on a diet, restrained eaters stop when they reach a strict cognitive boundary set by themselves- means only eating a certain number of calories, so rather than eating until satiation, you eat what your restricted diet allows.
If a low calorie preload is given (fruit), dieter= still within their diet boundary, so will only eat up to the boundary after this.
If a high calorie preload is given (ice-cream), dieter= pushed beyond their boundary- therefore lose inhibitions & eat until/ beyond satiety ('what the hell affect'- may as well keep eating).
Evidence for The Boundary Model:
Dieting makes you eat more- Herman et al, uses preload method.
3 independent conditions with 15pps in each, group 1 had no preload, group 2 had milkshake preloads, group 3 had 2 milkshakes. All were given 3 tubs of different flavoured ice-cream & given 10 mins to rate them for taste- were told they could eat as much as they wanted. Were given a questionnaire to assess their normal dietary restraint.
Results from Herman et al study using preload method:
Results: each group were divided into high (dieters) or low (non-dieters) restraint eaters. Low restraint ate less ice-cream when they had already had a milkshake preload- normal as they would already feel full from the milkshakes.
High restraint eaters ate significantly more ice-cream in the preload (milkshake) conditions than in the no preload condition.
This shows support for The Boundary Model.
Evaluation of The Boundary Model- weakness:
Supporting evidence lacks ecological validity- was lab-based & in the real world, dieting violations would not lead to such extreme over-eating and that dieters can control their eating.
Researchers provide evidence for this by tracking food intake of dieters in their everyday lives & found that diet violations did not lead to overeating.
Disinhibition- states people might overeat in response to a variety of stimuli & circumstances unrelated to how biologically hungry we feel.
Bond et al identified 3 types of disinhibition:
Habitual disinhibition- overeating in response to daily life circumstances, eg always having a glass of wine on a Friday night, regardless of thirst.
Emotional disinhibition- overeating in response to emotional stress such as anxiety or depression, eg having a stressful day & thinking you deserve a whole tub of ice-cream.
Situational disinhibition- overeating in response to specific environments/ situations, eg eating at a buffet at a party, having already eaten at home.
Evaluation of Disinhibition- weakness:
Majority of research into this area has been conducted on white women, so it's hard to generalise the theory to males or other races. Research actually suggests cultural differences.
Atlas et al found that restraint & disinhibition was lower amongst African American students compared to white students.
A similar study by Bellise et al shared a lower score for men compared to women. This suggests that it's in fact white women who are most prone to disinhibition & that it's a more important factor for this group when it comes to weight gain than others