The study of a particular cultural group of people to get a clear understanding of its organizational set-up, internal operation, and lifestyle.
Phenomenology
something known to the sensory experience, phenomenology refers to the study of how people find their experiences meaningful.
Content and Discourse Analysis
Content analysis is a method in qualitative research that requires an analysis or examination of the substance or content of the mode of communication used by a person, group, organization, or any institution in communicating.
Content Analysis
looks at the content of the communication, while discourse analysis looks at the context.
Content Analysis
is best used to uncover trends and patterns in communication
Discourse Analysis
is best used to uncover underlying power structures and ideologies
Historical Analysis
Examination of primary documents to make you understand the connection of past events to the present time.
The result of your historical analysis will help you specify phenomenological changes in unchanged aspects of society through the years.
Grounded Theory
takes place when you discover a new theory to underlie your study at the time of data collection and analysis.
Through your observation on your subjects, you will happen to find a theory that applies to your current study.
