Mowrer = argued that phobias are learned by classical conditioning and then maintained by operant conditioning (2 processes are involved)
acquisition by classical conditioning:
classical conditioning involves association
UCS triggers a fear response (fear is a UCR), eg being bitten creates anxiety
NS is associated with the UCS, eg being bitten by a dog (the dog previously did not create anxiety)
NS becomes a CS producing fear (which is now the CR), the dog becomes a CS causing a CR of anxiety/fear following the bite
Little Albert (conditioned fear):
Watson and Rayner showed how fear of rats can be conditioned in 'Little Albert':
whenever Albert played with a white rat, a loud noise was made close to his ear. the noise (UCS) caused a fear response (UCR)
rat (NS) did not create fear until the bang and the rat had been paired together several times
Albert showed a few response (CR) every time he came into contact with the rat (now a CS)
generalisation of fear to other stimuli
eg = Little Albert also showed a fear response to other white furry objects (incl a fur coat and a Santa Claus beard)
maintenance by operant conditioning (negative reinforcement)
operant conditioning takes place when our behaviour is reinforced or punished
negative reinforcement = an individual produces behaviour that avoids something unpleasant
when a person with a phobia avoids a phobic stimulus, they escape the anxiety that would have been experienced
this reduction in fear negatively reinforces the avoidance behaviour and the phobia is maintained
example of negative reinforcement
if someone has a morbid fear of clowns (coulrophobia) they will avoid circuses and other situations where they may encounter clowns
the relief felt from avoiding clowns negatively reinforces the phobia and ensures it is maintained rather than confronted
strength = 2 process model has RWA
the idea that phobias are maintained by avoidance is important in explaining why people with phobias benefit from exposure therapies (eg SD)
once avoidance behaviour is prevented it ceases to be reinforced by the reduction of anxiety - avoidance behaviour therefore declines
shows the value of the two-process approach because it identifies a means of treating phobias
limitation = inability to explain cognitive aspects of phobias
behavioural explanations (like the two-process model) are geared towards explaining behaviour - in this case the avoidance of the phobic stimulus
BUT = we know that phobias also have a significant cognitive component (eg people hold irrational beliefs about the phobic stimulus)
=> two-process model doesn't fully explain the symptoms of phobias
strength = evidence linking phobias to bad experiences
De Jongh et al = found that 73% of dental phobics had experienced a trauma (mostly involving dentistry), => evidence of link between bad experience and phobias
in the control group of people with low dental anxiety, only 21% had experienced a traumatic event
this confirms the association between stimulus (dentistry) and an unconditioned response (pain) does lead to the phobia
counterpoint to link between bad experiences and phobias
not all phobias appear following a bad experience
snake phobias still occur in populations where very few people have any experience of snakes
also not all frightening experiences lead to phobias
means that behavioural theories probably do not provide an explanation for all cases of phobias
extra evaluation = learning and evolution
the two-process model provides a credible explanation for how a person might develop and maintain a particular phobia
BUT = preparedness is an alternative explanation:
this is the tendency to develop phobias for things that presented a danger in our evolutionary past (eg snakes and the dark)
=> the two-process model doesn't explain some important properties of phobias