Nominal data:
Categories
Each item can only appear in one category, there is no order
Eg = people naming their favourite football team
Ordinal data:
placed in order, intervals are subjective
Whole numbers that can be ordered, but are not necessarily precise measurements
Eg = ranking your mood on a scale of 1-10
Eg = 1st, 2nd and 3rd place in a race
Interval data:
Units of equal, precisely defined size
Based on numerical scales
Eg = weights in kg
Eg = heights in cm
Also includes counting observations in an observational study (eg 8 tallies is twice as much as 4 tallies)