One strength of the behaviourist approach is that it has practical applications
For example, systematic desensitisation involved extinguishing a learnt fear response to an object by training the sufferer to use relaxation techniques whilst being exposed to the stimuli linked with the phobia.
This uses classical conditioning to treat anxiety based disorders (phobias) as it is assumed that a fear response to an object has been learned and that the association can therefore be unlearnt.
This means that the behaviourist approach can be used to improve the lives people in the real world.