Equity theory was developed in response to Social Exchange theory
It criticises SET because it fails to take into account the need most people have for equity (fairness) in a relationship
Equity means fairness
Walster et al. (1978) claimed that what matters the most with equity is that both partners’ level of profit (rewards minus costs) is roughly the same
This is not the same as equality where levels of costs and rewards have to be the same for each partner
Equity theory:
When there is a lack of equity, one partner overbenefits and the other underbenefits from the relationship
When there is a lack of equity, both partners become dissatisfied with the relationship but the underbenefitting partner has the greater dissatisfaction
The underbenefitting partner may feel angry, humiliated and hostile
The overbenefitted partner will feel guilt, discomfort and shame
Equity and Equality
Equity theory suggests it’s not the size or amount of the rewards and costs that matters, it is how fair it is
So if one partner puts a lot into the relationship and gets a lot out, then that will seem fair
Satisfying relationships involve negotiations to ensure equity
This means that rewards are distributed fairly (not necessarily equally) between partners
Consequences of Inequity
Problems arise when one partner puts a great deal into the relationship but gets little from it
The partner who suffers from inequity becomes distressed and dissatisfied with the relationship
The greater they think the inequity is, the more they are dissatisfied with the relationship
This applies to both the overbenefitting and underbenefitting partner
At the start of a relationship, partners may be happy to contribute more than they receive
Consequences of equity:
However, as the relationship progresses, inequity becomes more of a problem leading to dissatisfaction
Partners can deal with inequity in two different ways
Work hard to make relationship more equitable
Change their view of what rewards and costs are so that, even if nothing is changing, the relationship feels more equitable to them because what they used to see as a cost is now accepted as the norm
AO3:
A strength of equity theory is that there are studies of real-life relationships that confirm equity theory as more valid than SET
Utne et al. (1984) studied 118 recently married couples and found that couples who considered their relationship equitable were more satisfied than those who saw themselves underbenefitting/overbenfitting
This research supports the main prediction of equity theory, increasing its validity as an explanation of romantic relationships
AO3:
A limitation of equity theory is that it assumes the need for equity is a universal feature of romantic relationships across all cultures
However, Aumer-Ryan et al found that couples in individualist cultures considered their relationship to be most satisfying when the relationship was equitable, whereas partners from collectivist cultures were more satisfied when they were overbenefitting
This is a limitation of equity theory because it cannot account for this cultural difference.
AO3:
An argument against equity theory is that not all partners in romantic relationships are concerned about achieving equity
Huseman et al. (1987) suggest that some people care less about equity and are willing to contribute more than they get out of a relationship
This shows that equity does not necessarily apply to all romantic relationships and is not a universal law of social interaction
AO3:
A limitation of equity theory is that it may not apply to all types of relationships
Clark and Mills (2010) suggest that equity plays an important role in casual friendships/relationships but the research does not always support the idea that equity is the most important factor in romantic relationships
This suggests that equity theory is not a complete explanation of all relationships as it only appears to apply to some types and not to others.