Focuses more on the individual as a means of understanding behaviour
Nomothetic Approach
Attempts to study human behaviour through the development of general principles and universallaws
Idiographic Approach to psychological investigations
The number of PPs in idiographic research is small or even just individuals
It may include the person's family at most
Generalisationscannot be made as it is about understanding the individual
Idiographicresearch methods
Qualitative research
Casestudies or unstructuredinterviews
Aims to get insight and depth from PPs
Examples of idiographicapproach in psychology
Humanistic and Psychodynamic
Rogers dealt with conditions of selfworth which did clientcentredtherapy and helping the person come up with their own solutions
Freud did many casestudies such as Wolfman which were subjective accounts of a person's experience to understand behaviour
Nomothetic researchmethods
Quantitative research
Structuredinterviews to get a large amount of data of many people
Statistical analysis to test for significance
Aims to quantify human behaviour to create generallaws
Examples of nomothetic approach in psychology
Behaviourist and biological approach
BF Skinner used rats in a controlled lab experiments and got quantitative data to develop general laws for learning
Biologicalapproach used brain scans which are objective to generalise to the wider population
Objective vs Subjective
Objectivity happens in the nomothetic approach
Laws of behaviour are only possible if methods of assessment are delivered in a standardised and objectiveway
True replication across samples
Subjectivity happens in the idiographic approach as it is about an individual's experience
AO3 Idiographic: Lackofgeneralisability
Suffers from the inability to producegeneralpredictions about behaviour
Makes treatmentsdifficult to devise
It would be for too timeconsuming to produce personaltherapies for each individual
This may be due to not being as scientific as the nomothetic approach making it difficult to establish cause and effect and generalise to others
AO3 Idiographic: Avoids cultural bias
The nomothetic approach suffers from universality as it assumes behaviour will be the same everywhere
This leads to ethnocentrism which is the superiority of one culture over another
By focusing on individuals the idiographic approach avoids doing this and making general laws that may not even apply to everyone
AO3Nomothetic: Scientific credibility
The majority of psychology is based on the nomothetic approach as patterns and trends can be seen
This is due to the standardised and objective methods used
In line with the features of science due to objectivity and replication
Predictions can be made as well as interventions devised where necessary
AO3 Nomothetic: Losingtheperson
The nomotheticapproach is occupied with creating generallaws so it loses the whole person
Focuses on quantitativedata and statisticalanalysis
There is a 1% risk of developingschizophrenia but this does not tell us about how it is having to live with such a disorder and the different reasons why it developed
Understanding the subjective experience might be useful when producingtreatments in this case