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sociology
research methods
interviews
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Created by
matilda
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Cards (26)
What are the three main types of interviews?
Structured
,
unstructured
,
semi-structured
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What is the primary aim of interviews?
To collect answers from
respondents
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What must participants provide for their answers to be used in research?
Informed consent
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Why is anonymity and confidentiality important in interviews?
To protect
participants' privacy
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What challenges might an investigator face when conducting interviews?
Staying
objective
and separating useful information
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How do structured interviews differ from unstructured interviews?
Structured interviews use
predetermined
questions
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What is a key advantage of structured interviews?
Easier to
analyze
and identify
patterns
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What is a disadvantage of structured interviews?
They might not produce
qualitative
data
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What characterizes unstructured interviews?
The theme is
predetermined
, but questions are not
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How can researchers benefit from unstructured interviews?
They can follow up on
respondents' answers
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What is a disadvantage of unstructured interviews?
They can be
time-consuming
and hard to
analyze
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What are semi-structured interviews?
A combination of structured and
unstructured
types
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What is the purpose of focus groups?
To answer questions about a
particular
issue
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How can focus groups help sociologists?
By revealing
shared beliefs
among members
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What is a disadvantage of focus groups?
Strong-minded
participants
can dominate discussions
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How might individuals behave in focus groups?
They might
conform
to the majority opinion
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What is a challenge for sociologists in focus groups?
Maintaining
confidentiality
among participants
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What does social desirability bias refer to?
Variables
affecting
respondents' answers
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How can social desirability bias affect interviews?
Interviewees may alter answers to please the
interviewer
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What are some ways to overcome interviewer bias?
Dressing
appropriately and keeping a neutral stance
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What do feminist sociologists suggest for overcoming interviewer bias?
Building rapport
and being emotionally involved
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What is an advantage of interviews?
They produce
qualitative data
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Why are interviews considered more valid than quantitative data?
They provide
in-depth
information
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What is a disadvantage of structured interviews?
They can't offer
qualitative data
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What are some disadvantages of unstructured interviews?
They can be
time-consuming
and low in
reliability
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How can interviewer effects impact research results?
They can affect the
accuracy
of results
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